Christina Naing
Fall 2024
Background
Here, you'll find both the mission statement and a situational analysis of the subject of this marketing plan. Both artifacts frame the direction of this project, serving as useful background information to the final marketing plan.
The mission statement for the Center for Applied Psychological Services (CAPS) is not explicitly listed on their website. However, based on the information available, CAPS is dedicated to providing high-quality psychological services to the community while also serving as a training ground for future psychologists. Their focus is on making mental health services accessible and affordable, grounded in evidence-based practices.
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The Center for Applied Psychological Services (CAPS) operates in a dynamic environment where the demand for mental health services is increasing. CAPS is well-positioned to address this need through its comprehensive range of services, including individual and group therapy, and psychological assessments. The center’s commitment to evidence-based practices ensures that clients receive the most effective and up-to-date treatments.