Christina Naing
Fall 2024
Budget
Marketing is not free. There is a cost associated to every effective plan. This portion of the marketing project explores the monetary cost of each proposed tactic as well as pubic relations and social media plans.
Every phase of the marketing process can be roughly estimated. This step of the marketing planning process provides valuable insight into the logistical side of marketing.
Budget Table
Tactic
Monthly Cost
Specific Allocation
$1,500.00
Three sponsored ads on TikTok: $600.00
Three sponsored ads on Instagram: $600.00
Hootsuite Software: $300.00
Social Media Marketing
$1,200.00
TikTok influencer posts: $600.00
Instagram influencer posts: $600.00
Influencer Marketing
$500.00
Blog posts and articles: $200.00
Video content creation: $300.00
Content Marketing
$1,200.00
Tiktok Ads: $600.00
Instagram sponsored posts: $600.00
Paid Ads
$400.00
Website design updates: $200.00
Graphic design for social media: $200.00
Creative Design
Monthly webinars: $300.00
Event sponsorships: $300.00
$600.00
Events
$300.00
Social media analytics software: $150.00
Email marketing software: $150.00
Tools and Software
Public Relations PlanSocial Media Plan