Objectives + Strategies + Tactics

Objectives

Strategies

Tactics

Objectives are how we will measure the success of the marketing plan once it is implemented

Strategies address how objectives are to be achieved

Tactics are the specific actions, details, and activities that must occur in order for the strategy to succeed and the objective to be met

Objective 1

Raise awareness of the mental health peer support program among IU Indianapolis students by 30% by the end of the Spring 2025 semester, as measured by pre-and post-campaign surveys.

Strategy 1

Utilize a multi-channel marketing approach to reach a broad student audience.

Tactic 1

Launch a social media campaign on platforms popular with students, such as Instagram and TikTok.

Tactic 2

Distribute flyers and posters around campus, including dormitories, libraries, and student centers

Objective 2

Increase the number of students actively participating in the peer support program by 25% by December 31, 2024, through targeted outreach and engagement initiatives, as tracked by program enrollment records.

Strategy 2

Implement targeted outreach initiatives to engage students directly.

Tactic 1

Host informational sessions and workshops about the benefits of the peer support program.

Tactic 2

Set up booths at campus events and fairs to provide information and sign-up opportunities.

Objective 3

Improve the comfort levels of students with the peer support program by 20% by the end of the Fall 2024 semester, as measured by student feedback surveys, by implementing training for peer supporters and creating a more welcoming environment.

Strategy 3

Enhance the training and environment to make the program more welcoming and supportive.

Tactic 1

Develop and conduct comprehensive training sessions for peer supporters focusing on empathy, active listening, and confidentiality.

Tactic 2

Redesign the meeting spaces to be more inviting and comfortable, with cozy seating and calming decor.

Marketing Plan

Public Relations Plan

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